• User-centered innovation: what is it and why is it important
  • Example cases: what can we learn from attentive companies?
  • Toolkit: hands-on tools and templates for identifying and acting on emerging trends, user needs, and technologies.


Intended for people with an executive position at a company, but especially people involved in business development, marketing, product development and similar innovation issues.


We use experienced educators, lecturers and experts from the Lund University Faculty of Engineering (LTH) and the Lund University School of Economics and Management along with industry lecturers, all with expertise in their respective fields.

Program Director

“Deep user insight is crucial for an improved innovation capability and it is also important to identify trends that impact people’s behaviors and needs in the short- and long-term perspectives. Only with such insight will it be possible to develop products and services that users will love.”


Andreas Larsson, Program Director


Our business solutions are held on 1+2 full days and we meet in Lund and the surrounding area.


September 25, 2018
October 2, 2018
October 3, 2018

Program fee

SEK 18,900 excl. VAT.
For EFL member companies, SEK 16,900 excl. VAT.