Over three days we will explore hands-on a number of important issues including:

  • What are the main components of a digital marketing program?
  • How can a business assess the effectiveness of its digital marketing program?
  • How does social media and content marketing contribute to concrete business objectives?
  • What are some organizational implications of an increased importance of digital marketing?
  • What are the three ways to generate traffic online?
  • How can digital marketing help companies connect with prospects earlier in the buying process?


We use experienced educators, lecturers and experts from the Lund University School of Economics and Management along with industry lecturers, all with expertise in their respective fields.


Our business solutions are held on 1+2 full days and we meet in Lund and the surrounding area.


October 16, 2018
October 23, 2018
October 24, 2018

Program fee

SEK 18,900 excl. VAT.
For EFL member companies, SEK 16,900 excl. VAT.